social media campaign generates over $33,000 for fort morgan nonprofit

(DENVER) – Colorado Housing and Finance Authority (CHFA) is donating $33,255 to Kids at Their Best, a nonprofit organization located in Fort Morgan, Colorado focused on inspiring, educating, and empowering young people from low-income families to build resilience and strengthen their life trajectory.

The donation was the result of Like It Forward, CHFA’s annual social media campaign to benefit Colorado nonprofits whose work aligns with CHFA’s mission to invest in affordable housing and community development. From November 27th through December 11th, CHFA shared a series of social media posts that included information about Kids at Their Best and stories of the impact they’ve made in their community. For each like and share these posts received, CHFA donated $5 to Kids at Their Best.

The $33,255 donation is the result of 6,651 likes and shares, and is the highest amount ever raised by the annual fundraiser. The funds will support Kids at Their Best’s programs, which include after-school activities, food programs to provide meals to children and families experiencing food insecurity, and youth leadership development programs.

“We are in awe of how much support we have received from our community and from people all over the state,” said Jodi Walker, Founder and Executive Director of Kids at Their Best. “This has been the most successful fundraising campaign in our organization’s history. It will make a huge difference, and it will help us make a lasting impact in the community.”

Kids at Their Best was founded in 2006 and began as a dance program for young girls focused on developing healthy habits and self-esteem. The nonprofit then began providing food for school-aged children throughout the summer months through a mobile enrichment program, meeting the needs of hungry children during the months when school meals were not available. Today, Kids at Their Best operates year-round serving young people from kindergarten through college. In addition to operating in Fort Morgan and Morgan County, Kids at Their Best’s programs extend to sites in Logan, Sedgwick, Philips, Yuma, Washington, and Lincoln counties.

“The passion and drive of this organization were evident throughout this year’s Like it Forward campaign,” said Cris White, Executive Director and CEO of CHFA. “It was an honor and a privilege to share with CHFA’s audiences the great work they are accomplishing, and we are proud to make this investment to positively impact the lives of young people in Eastern Colorado.”

Like it Forward 2023 marks CHFA’s ninth annual social media giving campaign of its kind. The campaign was promoted on Facebook, Twitter, LinkedIn, Instagram, CHFA’s website, and in various CHFA communications.

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